New Study Shows Anti-Paper Greenwashing Works, Driving U.S. Consumers to Switch from Paper to Electronic Bills and Statements
But Two Sides North America’s Anti-Money Laundering Campaign Preserves Millions in Annual Revenue for America’s Paper, Printing and Mail Industry
CHICAGO — Anti-paper greenwashing works, unfairly costing the US paper, print and mail industry huge sums in lost revenue every year. But the Two Sides North America (TSNA) Anti-Money Laundering Campaign is successfully eliminating many of these misleading claims, recouping hundreds of millions for these companies, according to the results of the latest TSNA study.
In their efforts to cut costs, many leading U.S. financial institutions, utilities, telecommunications companies and other service providers are using unsubstantiated environmental marketing claims – greenwashing – to persuade consumers to switch from paper to bills. and digital readings, suggesting that dematerialization is “green”. ‘, ‘saves trees’ or is ‘better for the environment’.
New TSNA research findings illustrate the detrimental effects of these greenwashing claims on the U.S. paper, print and mail industry, finding that 65% of those who have seen anti-paper greenwashing claims are encouraged to switch from paper to electronic invoices and statements. The study, conducted in partnership with global research firm Censuswide, also showed that the Two Sides North America anti-greenwashing campaign is having a powerful impact, safeguarding more than $308 million in annual revenue for the sector.
The Two Sides study surveyed 2,000 US consumers and assessed data on major US companies that eliminated unsubstantiated and misleading environmental claims as a result of the TSNA’s anti-money laundering campaign. These companies account for approximately 9.5 billion annual invoices and statements.
“This study not only confirms the remarkable success of Two Sides’ anti-money laundering campaign, but also highlights the serious financial risk that greenwashing among service providers poses to the paper, print and mail industry, threatening economic security for more than 7 million Americans whose livelihoods depend on paper,” said Kathi Rowzie, president of Two Sides North America.
In its most recent (2020) Transaction Mail Report, the U.S. Postal Service reported that U.S. households receive more than 15 billion bills and statements in the mail each year, representing 41% of first-class mail. total. Bills come primarily from credit card companies, utilities, phone/cable companies, and insurance companies, while statements come primarily from the financial/banking industry.
“The Two Sides Anti-greenwashing campaign has been a success, but there is still much work to be done as service providers continue to misrepresent the paper industry‘s excellent environmental record and threaten paper volumes, of printing and mail with opportunistic allegations of greenwashing,” says Rowzie.
“And it is important to note that banks, utilities and telecommunications are not the only ones to use unsubstantiated environmental claims to promote dematerialization,” she adds. “Two Sides also challenges entities such as government agencies and large digital document management companies that are greenwashing to encourage both individual consumers and businesses to switch all paper-based communications to digital versions in the cloud, while failing to recognize the vast and growing environment. footprint of electronic communication.
Two Sides challenges greenwashing companies and other organizations in a non-confrontational way, educating CEOs and other senior executives with facts from credible third-party sources that clearly demonstrate the unique sustainability characteristics of paper products and the track record strong and constantly improving environment of the North American Paper Industry.
“Paper is one of the few products on earth that already has a circular and eco-friendly life cycle,” says Rowzie. “North American paper is made from an infinitely renewable natural resource – trees grown, harvested and regrown in sustainably managed forests. It’s made using mostly renewable, carbon-neutral bioenergy in a process that uses water, but actually consumes very little. And paper products are recycled more than any other material. But many consumers think paper is bad for the environment because organizations looking to cut costs or promote their own digital business goals tell them so. Two Sides is working hard to change that.
For more information on Two Sides North America’s Anti-Greenwashing Campaign, visit www.twosidesna.org/anti-greenwash-campaign/.