How social media is impacting SEO in 2021 and beyond
Sit back, relax and watch your ranking grow
07 October 2021
As social media continues to dominate the way we communicate with each other, companies have improved their digital marketing strategies to incorporate them. It is becoming clear that social media can be an incredibly powerful tool for marketing and SEO purposes as it helps businesses reach a larger, more targeted audience.
Sydney SEO Services and the PK SEO Consulting Group have spent over 18 years in the marketing industry and have watched different trends come and go. Sydney SEO specialists believe that social media cannot be overlooked in SEO efforts and will likely become a permanent fixture. This applies to local city, statewide, or worldwide. The company came up with 3 ideas that it says show how important social media is to SEO services.
You can raise your own content through social media
A company spokesperson for PK SEO highlighted the importance of social media for SEO, saying, “A social media business is an ideal platform for sharing your own marketing content in a targeted and personalized way.”
They then discussed the importance of social media as a place to bring new content to an audience that will appreciate it. They said, “Using social media to distribute content is a great way to get your existing subscribers to deliver content organically to a larger audience. “
“Whether it’s a blog post, an article or a white paper, social media can help get content to the right people. It takes a good understanding of your audience’s needs, but over time you can boost user engagement and expand your audience in the process.
You gain more back links through a natural way
The company’s spokesperson for PK SEO spoke about backlinks and their importance in social media and SEO services. A backlink is a social network referral where a user links your content to someone else, who is viewing it. It is used to show search engines that you have created useful content.
They said, “If you create meaningful content and post it on social media, viewers will share and distribute that link to new viewers. This can increase your visibility and improve your search engine ranking.
Ranking social media accounts for search results
PK SEO Director Peter Karpouzas also noted that while business websites are important for search engine rankings, they do not constitute the big picture. He said, “It’s important to put effort into your social media accounts because that’s often how people find you on a search engine. Make sure to optimize your social media profiles so that they can rank higher on search engines. This will improve your visibility online and attract a larger audience.
To help businesses establish their brand online, PK SEO has put together a range of SEO services suitable for all types of businesses.
PK SEO is a Sydney-based SEO consultancy and social media marketing agency with over 18 years of industry experience. They focus on helping businesses with their SEO, marketing and advertising efforts with a range of innovative and engaging solutions.
Share the article on social media or by email: